Staff video and employee-generated content, published to your site
Staff mobile app — capture expertise in two minutes between customers
Content syndication with retail partners
Training content via mobile app
Advanced: Google AI Answers feed
Your in-store experts' product Q&A, fed directly into Google Merchant Centre — so when Google's AI answers questions about your products, it answers with verified human expertise. Real provenance, machine-readable.
Staff picks & content syndicated across your stockist network
Training content to retail partner staff via mobile app
Google AI Answers feed (advanced) — as retailer copy
Frequently asked question
How long does setup take?
Most customers are live within 72 hours. We walk you through every step — and we're with you the whole way.
Do my staff need training to use it?
Not at all. If they can use Instagram, they can use Folkal. Built for two minutes between customers.
What platforms does it work with?
Shopify, Webflow, WooCommerce, BigCommerce and any embed-ready site. Also publishes to Google My Business and Google Merchant Centre.
Can I control what gets published?
Completely. Nothing goes live without your approval. Update or remove any content instantly.
Can I buy one module, or do I need all three?
Start with the module that closes your biggest gap — most retailers begin with People. Modules stack, and they're better together: staff picks (People) pointing at live stock (Products) in a bookable store (Places).
What does Click & Collect involve?
A one-off implementation, scoped for your ecommerce platform and stores — we turn your existing store network into fulfilment centres with distributed inventory. Talk to us for a quote.
What if it's not right for us?
No lock-in. Cancel anytime. Your content stays yours — always.