1. Introduction

This Privacy Policy explains how MATTER DIGITAL TECHNOLOGY PTY LTD (ABN 69 654 616 172) ("we", "us", "our", "Folkal") collects, uses, discloses, and protects your personal information when you use the Folkal platform and services available at www.folkal.com and related domains ("Service").

By using our Service, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

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We collect the following personal information:

  • User Information: Name, email address, and account credentials
  • Organisation Information: Organisation name, website address, and business details
  • Content: Videos, images, recommendations, and other user-generated content you upload
  • Usage Data: Information about how you use our Service, including features accessed and actions take
2.2 Technical Informatiom
  • IP addresses and device information
  • Browser type and version
  • Operating system
  • Cookies and similar tracking technologies
  • Log files and analytics data through Google Analytics
2.3 Third-Party Integration Data

When you connect third-party services (such as Google My Business, Shopify, or payment platforms), we may collect:

  • Authentication tokens and access credentials
  • Business information from connected platforms
  • Transaction and product data necessary for Service functionality

3. How We Use Your Information

We use your personal information to:

  • Provide, maintain, and improve our Service
  • Create and manage user accounts and organisation profiles
  • Process authentication and access controls
  • Enable integrations with third-party platforms
  • Display user-generated content and recommendations on websites
  • Process payments and manage subscriptions
  • Communicate with you about your account and our Service
  • Analyse usage patterns and improve Service performance
  • Comply with legal obligations

4. Information Sharing and Disclosure

4.1 Public Display

User-generated content, including videos, recommendations, names, and images, may be:

  • Displayed publicly on organisation websites through Folkal widgets
  • Made accessible to web crawlers and search engines
  • Used by AI systems and large language models for indexing purposes
4.2 Content Syndication

Organisations may share content with other organisations through our content syndication features, which may result in your attributed content appearing on multiple organisation websites.

4.3 Third-Party Services

We may share information with:

  • ntegrated third-party platforms (Google My Business, Shopify, payment processors) as necessary for Service functionality
  • Service providers who assist in operating our platform
  • Legal authorities when required by law or to protect our rights
4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Storage and Security

5.1 Data Location

Your personal information is stored in the Australia/Sydney region on secure cloud infrastructure.

5.2 Security Measures

We implement reasonable security measures including:

  • Encryption of data in transit and at rest
  • Access controls and authentication systems
  • Regular security updates and monitoring
  • Periodic security audits and penetration testing
5.3 No Absolute Security

Despite our security measures, no internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of your information.

6. Data Retention

We retain your personal information:

  • Active Accounts: Indefinitely while your account remains active
  • Deleted Accounts: For 90 days to allow account recovery, then permanently deleted
  • Legal/Compliance Records: For 7 years where required by law
  • Content with Transferred Copyright: May be retained indefinitely by organisations as per licensing agreements

7. Your Rights

Under Australian privacy law, you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your account (subject to our retention policies)
  • Opt-out of marketing communications
  • Lodge a complaint with the Office of the Australian Information Commissioner

Note: Content for which copyright has been transferred to organisations cannot be deleted by users, but attribution will be maintained.

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Maintain user sessions and preferences
  • Collect analytics data through Google Analytics
  • Improve Service functionality and user experience

You can manage cookie preferences through your browser settings, though this may affect Service functionality.

9. Age Restrictions

Our Service is not intended for individuals under 18 years of age. By using our Service, you confirm that you are at least 18 years old and do not require parental consent. We do not knowingly collect personal information from individuals under 18.

10. International Transfers

While our primary data storage is in Australia, some service providers may process data internationally. Any such transfers will be conducted in accordance with applicable privacy laws.

11. Changes to Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a new effective date. Your continued use of the Service after changes become effective constitutes acceptance of the updated policy.

12. Contact Information

For privacy-related enquiries or to exercise your rights, contact us at:

MATTER DIGITAL TECHNOLOGY PTY LTD

Email: nigel@folkal.com

Address: 107 Alexander Street, Crows Nest NSW 2065

ABN: 69 654 616 172

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For complaints about privacy matters, you may also contact the Office of the Australian Information Commissioner at www.oaic.gov.au.

This Privacy Policy is governed by Australian federal law.

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At Folkal, we prioritize clarity and transparency in our terms of service. By using our platform, you agree to adhere to these guidelines, which are designed to enhance your experience and ensure a safe environment for all users.

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Our services are intended for users who are at least 18 years old. By accessing our platform, you confirm that you meet this age requirement and will comply with all applicable laws.

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You are responsible for maintaining the confidentiality of your account information and for all activities that occur under your account. Please notify us immediately of any unauthorized use of your account.

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We reserve the right to modify or terminate our services for any reason, without notice. We will not be liable for any changes that may affect your access to our platform.

"Your trust is our priority. We strive to provide a secure and reliable service that meets your needs and expectations."

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By using our services, you agree to comply with our privacy policy and terms of use. For any questions or concerns, please contact our support team.